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This week Scripture Union launches WordLive for the iPad and iPhone.
WordLive has organically grown from the digital ground up as it communicates the Bible through word, sound, image and video seamlessly. At WordLive’s launch in 2008 it could be accessed on the web, via email, RSS and podcast. Since then the ability for people to access WordLive.org completely with their mobile phone has been added.
Because of the digital nature of WordLive, Scripture Union can respond to the changing needs and preferences of the 25,000+ users and ensure that WordLive always delivers the best-fit Bible experience for every individual.
With Apple’s launch of the iPad this January, it was clear that an opportunity had arrived for WordLive to take the next step forward.
James Burden, Associate Director for publishing at Scripture Union said ‘We’d been reviewing the possibility of creating an iPhone-specific version of the WordLiveexperience, and with the arrival of the iPad, the match between the word and multimedia was perfect for a new application’.
Baigent Digital has developed the iPad application for WordLive, which is expected to be available via the Apple store this month. The application brings the daily WordLive multi-media content into an interface specifically designed for the iPad and iPhone.
James is enthusiastic about the future for Christian publishing. ‘With digital products like WordLive and the ever-increasing interactivity of the online experience, we have an opportunity to communicate the Christian faith in greater richness and depth. Scripture Union is very excited about continuing its digital future and ready to take on the opportunities that it brings to ensure everyone is given the opportunity to engage with the Bible in a way that suits them’.
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